Why we stopped calling them garden studios
A word is a frame. When you change the word, you change what people expect to find inside. "Garden studio" says shed with insulation. It says somewhere to put the rowing machine. It sets the ceiling low before the ground screws are even in.
So we started saying Environments instead, not to be precious, but because it's more honest about the brief. People don't come to us wanting a structure. They come wanting a different hour in their day: the quiet one, the focused one, the one where the kids can't find you.
The name changed how we design, too. A studio has walls and a desk. An environment has weather, light at a particular angle, a threshold you cross and feel different on the other side. That's the thing we're actually building.